How are you going to win?

One of the brilliant things about my new workplace is the visits we have from external campaigners who are winning change. This week we heard from Stop Funding Hate, a group that started as a discussion on Facebook and quickly grew into one of the most exciting campaigns in the UK. So far it has … Continue reading How are you going to win?

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5 lessons from a persuasion expert

Ever had the feeling that someone dismissed your issue before you’d even opened your mouth? According to Dr Robert Cialdini, author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, they probably have, but not in the way you might think. You might think the person you were trying to persuade didn't accept your message … Continue reading 5 lessons from a persuasion expert